Click-Through Rate (CTR)

Click-Through Rate (CTR) is a measure that indicates the frequency with which individuals who view an advertisement or free product listing click on it. It's calculated by dividing the number of ad clicks by the number of ad impressions, then multiplying the outcome by 100 to obtain a percentage.

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Outbound Leads

Outbound leads are prospective customers that a company proactively seeks out and establishes initial contact with, typically through targeted marketing endeavors such as cold calls, direct mail, display advertisements, events, and bulk emails.
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A mid-market company is a business that generates annual revenues ranging between $10 million and $1 billion, with the specific range dependent on the industry.
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Marketing Funnel

A marketing funnel is a model illustrating the customer journey from the initial awareness of a product or service to the point of making a purchase decision and beyond.
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