ARRtist Circus is a leading community for Go-to-Market (GTM) professionals, bringing together sales, marketing, customer success, and revenue leaders. The organization hosts events, workshops, and networking opportunities, including the ARRtist Circus, the largest GTM event in Europe. Based in Berlin, ARRtist Circus connects industry experts and thought leaders to drive innovation and growth.

Before adopting honeysales, ARRtist Circus relied primarily on founder-led sales and network-based outreach. While this approach was effective for initial growth, it lacked scalability. The key challenges included:

• Lack of structured outbound sales processes – Most deals were generated through personal connections, referrals, and event networking rather than a repeatable outbound strategy.
• Limited outreach beyond existing networks – ARRtist Circus wanted to expand its reach beyond familiar contacts and explore new industries and geographies.
• No systematic pipeline building – Without a structured approach to lead generation, maintaining a steady stream of prospects was difficult.
• Manual research and time-consuming outreach – Identifying the right prospects and crafting personalized messages required significant effort.

To address these challenges, ARRtist Circus implemented honeysales, a signal-based outbound sales platform, to create a systematic and scalable sales process.

• Automated and data-driven prospecting – Diana, the first dedicated sales hire, leveraged honeysales to identify and prioritize prospects based on relevant buying signals such as company hiring activity, press releases, and LinkedIn engagement.
• Personalized outreach at scale – Instead of mass emailing, honeysales allowed ARRtist Circus to tailor messaging based on each prospect’s specific context, making outreach more relevant and engaging.
• Efficient lead management – By integrating honeysales with HubSpot, ARRtist Circus ensured seamless tracking of outreach efforts, reducing duplicate contacts and improving follow-up efficiency.
• Multi-touch engagement strategy – The platform provided insights into which channels and touchpoints were most effective, enabling a more strategic and targeted approach.

The implementation of honeysales transformed ARRtist Circus’ outbound sales process, leading to:

• Faster lead conversion – The first meetings were booked within seven days of launching the tool.
• Increased pipeline and deal closures – Within the first two months, honeysales generated six to seven new deals, contributing €40,000–€50,000 in revenue.
• Higher outbound conversion rates – ARRtist Circus achieved a 7-8% message-to-meeting conversion rate, significantly outperforming the industry benchmark of 0.5-1%.
• More efficient sales workflow – The team reduced time spent on manual prospecting and outreach, focusing instead on engaging with high-intent prospects.