ARRtist Circus is a leading community for Go-to-Market (GTM) professionals, bringing together sales, marketing, customer success, and revenue leaders. The organization hosts events, workshops, and networking opportunities, including the ARRtist Circus, the largest GTM event in Europe. Based in Berlin, ARRtist Circus connects industry experts and thought leaders to drive innovation and growth.
Before adopting honeysales, ARRtist Circus relied primarily on founder-led sales and network-based outreach. While this approach was effective for initial growth, it lacked scalability. The key challenges included:
To address these challenges, ARRtist Circus implemented honeysales, a signal-based outbound sales platform, to create a systematic and scalable sales process.
The implementation of honeysales transformed ARRtist Circus’ outbound sales process, leading to: