Building Europe’s First Agentic Sales AI: Honeysales Joins the AWS Generative AI Launchpad

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A partnership designed for acceleration

At Honeysales, our mission has always been clear: “Generate more B2B meetings with your agentic AI for sales” while empowering teams to turn selling into their competitive advantage.
Today we’re taking a giant step forward. Thanks to our newly announced collaboration with Amazon Web Services (AWS) and specialist AWS Premier Partner Storm Reply, we’ve been accepted into the AWS Generative AI Launchpad—a fast-track program that gives high-potential companies the people, credits, and technology to ship production-grade Gen AI in weeks, not months.

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What exactly is the AWS Generative AI Launchpad?

The Launchpad is essentially an AI foundry designed to help ambitious teams turn promising ideas into scalable, production-ready products—quickly and safely.
First, AWS Solution Architects run an intense ideation sprint that helps you map out the most valuable use-cases and establish clear technical guardrails. Next comes a series of deep-dive enablement sessions where your engineers sit side-by-side with AWS scientists to prototype real features and benchmark different foundation models. Finally, AWS backs the build-out with substantial cloud credits, hands-on go-to-market support, and visibility in the AWS Marketplace—allowing you to experiment freely, de-risk infrastructure spend, and reach millions of potential customers the moment you launch. For Honeysales, that combination of expert guidance, financial runway, and distribution muscle is the catalyst we need to deliver Europe’s first truly agentic sales platform.

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Under the hood: why we’re building on Amazon Bedrock

To deliver Europe’s first truly agentic sales platform, we need a foundation that is:

• Model-agnostic: One API to leading FMs such as Anthropic Claude, Mistral, and Meta Llama.
• Enterprise-ready: Private-by-design, with guardrails, encryption, and region selection.
• Agent-native: Built-in orchestration so multiple specialised agents can plan, code-execute, and fetch context on their own.

That foundation is Amazon Bedrock—AWS’s fully managed service for running, customising, and governing foundation models. Bedrock’s new Agents capability lets us stitch together buying-signal detection, message generation, CRM updates, and analytics into one continuous workflow—no glue code or fragile prompt hacking required.

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What this means for you—our users

• Richer, real-time buying signals thanks to Bedrock’s multi-model reasoning.
• Hyper-personal outreach composed by agents that remember past interactions and draft omni-channel messages on the fly.
• Zero-trust compliance with GDPR and German data-sovereignty requirements, hosted entirely on AWS EU regions.
• Faster feature velocity as Launchpad resources free our hive to focus on innovation, not infrastructure.

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By the end of 2025, Honeysales will deliver the first fully agentic, Bedrock-powered sales platform born in Europe—helping revenue teams generate more meetings, close deals faster, and unlock a new sales experience.

Stay tuned—were just getting started.

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