FirstStars GmbH is a Berlin-based performance marketing agency, founded in 2005. With over 20 years of experience, the agency has become a go-to partner for brands aiming to drive scalable, ROI-focused digital growth. Their client portfolio spans both B2C and B2B sectors, with a strong emphasis on e-commerce and lead generation.

By orchestrating high-performance campaigns across platforms like Google, Microsoft, Meta, TikTok, Pinterest, and AWIN, FirstStars helps clients achieve an average +30% performance uplift – leading to stronger customer acquisition and higher revenue outcomes.

Notable clients include AUTO1, m&m’s, tausendkind, and PAUL HEWITT, the latter of which saw sales in the millions as a result of tailored advertising on Google and social platforms.
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They also received the 1st place award for Outstanding Customer Service in the performance marketing agency sector from the German B2B Award 2025.
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Core services offered by FirstStars include:

• Search Engine Advertising (SEA): Manual daily optimizations, transparent reporting, and automation-enhanced performance
• Social Ads: Full-funnel creative and targeting strategies across Meta and other platforms
• Affiliate Marketing: Scalable, performance-based CPL/CPO campaigns
• SEO: Organic growth through search visibility and technical optimization

FirstStars began working with honeysales in January 2025, as part of a initiative to bring more automation, scale, and precision into their outbound sales efforts. The goal: empower their team with real-time buying signal intelligence and streamline outreach across a cold contact base.

The collaboration focused on:

• Enabling signal-based lead prioritization across a pool of 4,606 cold leads.
• Running multi-channel outreach using both email and LinkedIn
• Crafting industry-specific messaging via custom pitch templates

This setup gave FirstStars a signal-driven outreach engine that could detect and respond to buying intent in real time—bringing efficiency and relevance to their outbound strategy.

Multichannel Outreach Performance (Jan–Apr 2025):

• 🎯 Total leads imported: 4,606 (100% cold)
• ✉️ Emails sent (incl. follow-ups): 10,987
• 💬 LinkedIn messages sent: 211
• ✅ Connections accepted: 63
• 📈 LinkedIn campaign reply rate (specific post campaign): 26% (industry standard is ~9%)

The honeysales platform helped FirstStars build a scalable outbound motion – with personalized outreach delivered at the right time, to the right lead. Real-time signal tracking enabled their team to focus on the most promising opportunities without overloading internal resources.

Key Outcomes:

• 🤝🏻 10 Closed deals
• 🔍 Full visibility into a cold lead pool with live signal tracking
• 🧠 Automated personalization via signal-based workflows
• 🗓️ 16 meetings booked within the first 3 months
• 💡 234 replies from their ICP, generating a steady pipeline of conversations

By integrating honeysales into their tech stack, FirstStars was able to supercharge their outbound strategy – matching their high-touch advertising approach with a smart, scalable system for lead generation.