OMR 2025

City 
Hamburg
Date 
May 7, 2025
See event website

🎯 OMR Festival 2025 – Powering the Digital & Marketing Universe

Event Snapshot

  • When & Where: May 6–7, 2025 at Hamburg Messe—home to Europe’s premier digital marketing and tech festival.
  • Scale: Attracted around 67,000–70,000 attendees, with 800+ speakers and roughly 1,000 exhibitors across five expo halls.

Core Themes & Programming

  • AI & Digital Trends: Deep focus on practical AI use cases—AI in SMEs featured heavily, with keynotes from figures like Nicholas Turley (ChatGPT) stating, “We are still at the beginning…”.
  • eCommerce, Finance & Sustainability: Diverse stages hosted content on eCommerce innovation, financial tech, sustainability, and digital diversity.
  • Masterclasses & Tours: Over 240 hands‑on masterclasses and 150 guided tours across marketing, tech, and strategy topics.

Notable Highlights

  • Big Names on Stage: Hollywood star Ryan Reynolds and former soccer star Gerard Piqué led opening talks; sessions also included top-marketing leaders Amy Webb and Jen Wong.
  • Expo Floor Energy: Major global brands like Google, Meta, SAP, Nord Security, and NordVPN showcased their latest digital solutions and hosted interactive booths.
  • Entertainment Built-In: Live concerts featuring Macklemore, Tokio Hotel, Shirin David, and others added festival flair to key breaks.

Networking & Vibe

  • Powerful Connections: Attendee feedback praised the vibrant networking—especially in lounges like Vodafone’s—and called the Red Stage “insightful”.
  • Balanced Buzz: One attendee noted that despite AI hype, the real value lay in live human interactions: “marketing and sales still thrive on good old‑fashioned human interaction”.

🌟 Honeysales at OMR – Key Takeaways

  • Thought Leadership Opportunity: Honeysales stood shoulder-to-shoulder with AI and digital transformation leaders, underscoring your expertise in sales AI signals.
  • Lead-Gen Advantage: The event’s rich networking atmosphere was ideal for booking executive meetings and deepening B2B pipeline relationships.
  • Tail-Sector Appeal: The mix of marketing, eCommerce, finance, and sustainability content aligns with Honeysales' multi-industry focus.
  • Product-Market Messaging: The AI and digital growth narrative at OMR provided a strong backdrop for showcasing Honeysales’ value—especially in intelligent signal prioritization.

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